YOUR BRAND IS YOUR MOST IMPORTANT ASSET
You would all like to believe that you know how important your brands are. Your company or team name, your product branding, these are your identities. Via your branding you start to tell your story. You spend significant amounts building your brands. You advertise, you market, you reward. Your focus is to try and ensure your customers can trust your brands for their quality, their value and their user friendliness. You realise your image is critical . . . . . or do you?

How many of you when it comes time to select a product for a promotion, staff or team uniforms or for a merchandise program focus on a product simply because it’s the cheapest price? WRONG!! Very simply, IF YOU PLACE YOUR BRAND ON AN INFERIOR PRODUCT, YOUR BRAND WILL TAKE ON THE CHARACTERISTICS OF THAT PRODUCT AND LOOK CHEAP. We call it the “car wash principal”, whereby cheap polo’s or t-shirts are likely to finish up (after being worn once) as a car washer. That is not what you want.

YOUR COMPETITIVE ADVANTAGE IS YOUR BRAND ON OURS
Gear for life, Dri Gear and The Standard labelled products will help your brands make definitive statements. Our focus has been to develop retail inspired and retail quality product to showcase your brands. Styling, fabrications and detailing that will ensure your consumer is rewarded with the highest levels of perceived value.

This catalogue features our entire range or ex-stock products. We offer amazing colour palettes that will make strong statements about your bran’s winning attitude. We offer the most fashionable range of men’s and ladies co-ordinated garments. We offer hi-tech fabrics that will generally inspire and delight your consumer. WE KNOW THE IMPORTANCE OF BRANDING. Today’s consumer is street smart like never before. IT’S EASY TO WIN THEIR HEARTS AND MINDS - WITH GEAR FOR LIFE.